Via Filmmaker iQ

The success of a film or video is often judged on the size of the audience – but how do we measure that audience? – It’s not always as simple as counting tickets. In this lesson we look at the techniques and methods studios and distributors use to calculate who has seen their products and try to make sense of all those Box Office Numbers and Ratings.

This course is sponsored by RØDE Microphones
http://rode.com/

Some helpful links:

Mark Litwak on Distribution split:
http://www.ifp.org/resources/domestic…

Larry Gerbrandt: Does Movie Marketing Even Matter:
http://www.hollywoodreporter.com/news…

Numberphile on YouTube’s 301:
https://www.youtube.com/watch?v=oIkhg…

Advertisements

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s