How Do We Measure an Audience?


Via Filmmaker iQ

The success of a film or video is often judged on the size of the audience – but how do we measure that audience? – It’s not always as simple as counting tickets. In this lesson we look at the techniques and methods studios and distributors use to calculate who has seen their products and try to make sense of all those Box Office Numbers and Ratings.

This course is sponsored by RØDE Microphones

Some helpful links:

Mark Litwak on Distribution split:…

Larry Gerbrandt: Does Movie Marketing Even Matter:…

Numberphile on YouTube’s 301:…

The Building Blocks of Story

Via: Future of StoryTelling

Streamed live on 8 Apr 2015
Bryan Delaney joins FoST Founder Charlie Melcher to discuss the four things every story needs to elevate it to the next level.

All good stories are built using just four fundamental storytelling building blocks. Playwright, screenwriter, dramaturg, and script doctor Bryan Delaney has led workshops based on these four key points, including one at the 2014 FoST summit. By paring down stories and taking a look at their core elements, it’s possible to build a checklist of tenets around which to build stories and brands.

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